Scroll-stopping content creation, strategy & social media

empowering creatives, businesses & entrepreneurs to build a brand, market it & transform their brand storY

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We can't wait to hear your story.

Putting your best foot forward in business starts with building a brand and a scroll-stopping content strategy
We give you the creative direction & tools to do it


Do people really judge a book by its cover?

Of course they do.

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your image is everything


Transform your brand story into something instantly recognisable + captivating with clever content creation + social media plans to grow your business organically.


What do you need?


We create

SCROLL-STOPPING CURATED IMAGES websites, content and visual marketing plans that attracts customers and transforms your brand story


We manage

Instagram and social media for you and put easy to follow SOCIAL MEDIA PLANS together to grow your brand organically


We strategise

 BRAND + CONTENT strategy to help transform your brand story into something instantly recognisable, effective + easy to use. We're Shopify, Squarespace + MailChimp partners

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stop scrolling

Content Creation + visual marketing isn't just throwing a few pictures online, chucking on some hashtags + hoping for the best.

You can have the best copy. The most intriguing story or a solution to every problem ever known BUT - if you don’t get it in front of the right people or manage to stop them scrolling in their tracks, none of that even matters.

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...a project together.

  WORK WITH US.   We're based in Auckland, NZ + have clients in NZ + Australia.  It's easy to work with us for product and service based businesses. Click to find out how.


We're based in Auckland, NZ + have clients in NZ + Australia.

It's easy to work with us for product and service based businesses. Click to find out how.

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Online content with images is noticed more.

We'll come up with the right, unique content + a plan that transforms your story into something authentic, relatable + memorable.

A picture is worth a thousand words.

People are visual. It's just a fact.

That means, content with the right images is more likely to grab attention than content without.


We're story tellers.

The curious creators, digital dreamers + styling strategists to help tell your story online.

Work with a professional photographer + brand strategist to curate the feed you need.

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Coaching session + content, designed to help you use Instagram to effectively + consistently reach your audience + increase sales.
You get a custom style brief with guidelines on how to curate content specific to your brand guidelines, an overview of hashtags, locations and how to use them, content planning calendar and engagement guide on suggested actions to take to grow organically with practical help with your images. We will edit a selection of your images and show you how to do it yourself and create content going forward.




Get to the heart of your business + put a plan in place for how transform your brand story into something captivating and instantly recognisable to your ideal customers. We focus on what that actually means and how to put it into practice. Your Instagram feed and other Social Media will start to click and you leave knowing how to get the best content out there, so images resonate with your audience, engage and convert to sales. Who you're posting to and how, your vision, look, feel, voice and colour palette strategies will all become second nature. You can keep on top of all your new customers and keep the old ones coming back. Half day 1:1 workshop is $1250 + gst




Work with a professional product / interiors stylist + photographer who can present visual concepts and tell your story, in the right way. We create a unique stock library or profile photo's and head shots showing your personality. Some people need product styling and direction of lifestyle shoots. Other's need high resolution, retouched product images that show quality and craftmanship. Heck, we'll even work with the shots you've already got if that's all you need. 

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Become a SAGE or SAVANTE social club VIP from $79 per week or just pay A LA CARTE during your busiest times. We'll create AND post scroll-stopping content, managing your social media for you. Form a plan, curate your content, edit your images for you and post to INSTAGRAM and social media.  

It's really simple. Either we come to you, or you can post your products and we'll create some unique stock imagery just for you.


Once you have your content, we help refresh or build easy to use website's, that look fab, you can easily  maintain yourself and get your products or services out there.

We set up your blog, apps and workflows that reduce admin time, make your work / life blend much smoother and create a superior customer experience so that people keep coming back to you.

We're Squarespace Circle and Shopify Partners with prices starting from $450 + gst for existing clients.



The FREE Scroll Stopping DIY Photography Email Series, covers off our best tips for tools and actions that will improve your product photography.

And it's all delivered straight to your inbox.

If you're just starting out in business, or you're on a super tight budget, using you mobile phone for product photos or have invested in a DSLR, but don't know how to get out of auto - you're going to find something in here for you.

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We deliver an online strategy in a way that's easy to understand so the end result is a transformed brand story and images that tell a thousand words. We promise to make it easy.

We relate.

NOT KIDDING, We've been where you are right now!

  • Is it a struggle to engage paying customers?
  • Is your content not being seen?
  • Maybe you aren't getting the sales or bookings
  • Maybe you're just time pressured and feel like it's time to outsource

We've been where you are right now!

It doesn't matter if we're helping out because you need to free yourself up, you just can't make everything look right or because you aren't quite sure how to use social media to grow your business organically - once you make the decision to up your game or free up some of your time, you're making the decision to STAY IN YOUR GENIUS ZONE.

You start to sell and book more clients because you're showing your work, products and services to be as BRILLIANT as they really, truly are.


Working with us is like having a virtual social media assistant. We're Instagram experts, visual marketers, professional product photographers who understand how to transform your brand story and tell it in the best way. We give you the confidence of knowing you get TIME BACK TO DO THE THINGS THAT YOU DO THE BEST + THAT MATTER TO YOU THE MOST, while we sort this.


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What people are saying.

We work with artists, brands and the people behind them - in Auckland and nationwide. 

They've come to us for help with their photography and content creation, planning online campaigns, social media management - especially Instagram and their web design.

Here's what some of them are saying.


Content + Brand Strategy

Rosie G.

"Oh my goooooood! <3 <3 <3 I forgot about these ones. Emma I looooove! <3 <3 thank you!"

"I'm super excited about what we were doing together. you are really good at what you do. I feel like you have such great vision. 

The biggest thing you've given me is to get me thinking about which direction I WANT my business to go in and then to think about everything i need to do to get it there.  I had no idea about 'brand' before

You also taught me about IG and how it works. You got me thinking about the types of shots i'm using, lights, angles etc and how I was going to reuse content"


photography + styling

Moana B, 

"Wow Emma, thank you so much for this. I cannot tell you how much I appreciate all you have done for me! Not only are the photographs amazing but I have learned so so much from you and feel so lucky to have found you." 


Edit, Grade + Clear Cutting

Aimee A.

"Hey Emma, ... I am so pleased you are keen. you have been the best at doing clear cut that I have used. Yay!!" 

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Husband and wife duo Ben + Emma Baker are behind the The Urban Wild.

This isn't the first time They've teamed up either. THEY first met while working for a finance company, back when they both still had their old Alcatel phone's lying around.



Unlike Emma I am not an artist, in fact I think I have trouble drawing a stick figure.

You're more likely to find me working on a building project and coming up with some powerful and creative solutions to complex digital issues.

You'll see me in our studio space and any location we need to be actually, building custom set's. Then I'll back at my desk, analysing your numbers, learning about pain points through sales funnels, customer journeys and your daily grind. 

Instead of a business degree I took a slightly different approach and ended up with a nursing degree which sets the basis of my approach to building relationships that create business opportunities.

Our combined skills across many sectors make us the dream team. We have both worn many sales and management hats in our respective fields. But Emma's photography and ability to draw the right information out of our clients, and my technical IT skills make the perfect mix.

If you want to hear more about how we can helpget it touch today.

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Put simply - I’m a story teller. And as I worked with more small business owners though my work and our online store, I realised that better photography alone in their marketing wasn’t going to be enough. People with large social media followings had really low reach on their posts. Email campaigns didn’t convert to sales, but they didn't have a marketing department to steer them in the right direction.

That’s when it hit me that the strategy for how their images were presented was also where some real work needed to be done.

I kept seeing brands with mediocre photos and imagery. They were blown out and focused on the wrong things. Colours would be off, overuse of flatlays seemed rife and in some, you couldn’t even tell which were their own products. Or they’d have been shot on a cell phone that distorted the shapes of their products. Service providers often didn’t have anything but poorly chosen stock images.

You need the best content. The best images. Used in the best way. And I create images that tell transforms your brands story so that you stand out.



The Urban Wild was started specifically to help smaller brands. We get to the heart of your business to transform and tell your true brand story to your ideal customers.

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We'd love to hear your story.


This is ours.