How to be more authentic online

 
 

AUTHENTICITY JUST GOT REAL.

Have you seen the news from Facebook Newsroom about engagement bait?

Starting this week, Facebook are going to begin demoting posts that use engagement bait because "People have told us that they dislike spammy posts on Facebook..."

Now this isn't news to lots of us, it's been in the pipeline for some time but I'm quite sure reading about it will upset a lot of people. Especially small businesses because changes like this are often just seen as being another hurdle but -  I challenge you to see this as the opportunity it is.

What I have seen.

When I think of authenticity, two clients / come friends in business spring to mind.

One epitomises authenticity. Her followers are genuine, they're interested in what she has to say and you can tell that what she says in her post is truly her. People want to hear from her and she's really building herself a community of like minded people.

The other has built the type of page and followers that Facebook is trying to crack down on. Her attempts to engage are genuine for sure and her page numbers are high but look legit for our market but her community engagement is done through bots half the time, her posts are spammy, often competition based, and she engages in group activities to give the impression of a high engagement. 

Where’s the opportunity?

I challenge you, to think outside the box and be authentic. It isn't just a buzz word anymore, it really needs to be part of your strategy and these changes give us an opportunity to be bold. Find your voice. Stand out. And be you. 

How can you be authentic?

At a Getty Images conference they shared about what people are wanting to see and what images are stopping people in their tracks.

You can be authentic in your posts by planning out content and themes but being candid, personable and including images that are real, down to earth and spontaneous about it. Having a library of branded images ready to go, helps too so you already know what you want to say.  



If you want to be more authentic and post more genuine, engaging content, lets chat.

 
We  create images  that take the guess work out

We create images that take the guess work out

Who is it that you serve? Most people I speak to haven't sat down, put pen to paper and created themselves a customer avatar. It matters more than you think. If you haven't pinned down in detail who your customers are then you aren't being specific enough.  Getting to know your audience well and in detail, means that telling your story in a way that makes them want to hear it will become second nature. 

Who is it that you serve? Most people I speak to haven't sat down, put pen to paper and created themselves a customer avatar. It matters more than you think. If you haven't pinned down in detail who your customers are then you aren't being specific enough.

Getting to know your audience well and in detail, means that telling your story in a way that makes them want to hear it will become second nature. 

If you're reading this and thinking that you've got no idea where to start, it's ok. I was there once too so everyone I talk to goes through a Brand Discovery questionnaire either with me or to answer in their own time. It gets you thinking about who you are, what your branding says and what makes you different. Doing this exercise also gets you to clarify who it is that you serve.

If you're reading this and thinking that you've got no idea where to start, it's ok. I was there once too so everyone I talk to goes through a Brand Discovery questionnaire either with me or to answer in their own time. It gets you thinking about who you are, what your branding says and what makes you different. Doing this exercise also gets you to clarify who it is that you serve.

We can help you to engage your audience better than you have before, and help you stand out.   You'll gain clarity so that you never sit there wondering what to post because you'll already know.  You'll have a library of unique and authentic content to use so you won't need to spend money on cheap or rushed and poorly lit photos to try and fill a gap.  I'll help you to be more genuine in your posts, so that you increase your reach on social media. You’ll no longer give away your product's in return for mediocre shots with products from multiple brands by someone who doesn't know how to make you the hero or appeal to your audience in a genuine way.   I'll make sure you will walk away from working with me, with the tools you need to stand out and be seen.

We can help you to engage your audience better than you have before, and help you stand out. 

You'll gain clarity so that you never sit there wondering what to post because you'll already know.

You'll have a library of unique and authentic content to use so you won't need to spend money on cheap or rushed and poorly lit photos to try and fill a gap.

I'll help you to be more genuine in your posts, so that you increase your reach on social media. You’ll no longer give away your product's in return for mediocre shots with products from multiple brands by someone who doesn't know how to make you the hero or appeal to your audience in a genuine way. 

I'll make sure you will walk away from working with me, with the tools you need to stand out and be seen.