find your tribe online - define your ideal customer
Who are you talking to?
Anyone and everyone right?
So many people get stumped on this question. So who is at the end of your posts reading them?
I get it, it’s scary cutting people out who might be customers down the track but you have to niche down to make your efforts count. Think of it like this, instead of taking a machine gun approach, you need to think more like a sniper. Be targeted.
How do I niche down?
It’s hard to get specific. You’re right. So it helps to think of a celebrity who could represent your ideal customer.
What qualities do they have and what’s their personality like?
Are you still finding it hard to think of a celebrity?
The next time you watch a movie or sit down for a tv series binge, pick out your fave character and think about the qualities they have. How do they translate to your business and work?
Here’s how to do this.
Step 1: Watch something you'll enjoy
Step 2: Pick your favourite characters
Step 2: Don't over think it
Here's an example
At the time of writing this, Blood Diamond was on in the background. Picking my fave celebs/characters, I came up with:
Jennifer Connolly - smart, diverse and adventurous.
Leonardo Di Caprio - intelligent, ambitious, suave.
They’re also both thought provoking, been recognised for their work and actively campaign for issues that are important to them being ambassadors for various groups supporting children and animal rights, social and environmental issues.
They sound like good characters to have in our tribe. Could they describe you?
Who would you pick as your ideal celebrity customer?
$99 Customer Persona Profile
Writing your Customer Persona Profile is the first step in helping you find your tribe and build your community. If you need help to niche down, get in touch today. For $99 + gst we’ll do a customer Persona interview and give you a fully researched profile that will help you consistently reach your tribe and grow your community.