find your tribe online - define your ideal customer

 
 

Who are you talking to?

Anyone and everyone right?

So many people get stumped on this question. So who is at the end of your posts reading them?

I get it, it’s scary cutting people out who might be customers down the track but you have to niche down to make your efforts count. Think of it like this, instead of taking a machine gun approach, you need to think more like a sniper. Be targeted.

How do I niche down?

It’s hard to get specific. You’re right. So it helps to think of a celebrity who could represent your ideal customer.

What qualities do they have and what’s their personality like?

Are you still finding it hard to think of a celebrity?

The next time you watch a movie or sit down for a tv series binge, pick out your fave character and think about the qualities they have. How do they translate to your business and work?

Here’s how to do this.

Step 1: Watch something you'll enjoy

Step 2: Pick your favourite characters

Step 2: Don't over think it

Leonardo Di Caprio and Jennifer Connolly in Blood Diamond

Leonardo Di Caprio and Jennifer Connolly in Blood Diamond

 

Here's an example

At the time of writing this, Blood Diamond was on in the background. Picking my fave celebs/characters, I came up with:

Jennifer Connolly - smart, diverse and adventurous.

And

Leonardo Di Caprio - intelligent, ambitious, suave.

They’re also both thought provoking, been recognised for their work and actively campaign for issues that are important to them being ambassadors for various groups supporting children and animal rights, social and environmental issues.

They sound like good characters to have in our tribe. Could they describe you?

Who would you pick as your ideal celebrity customer?

 
We  create images  that take the guess work out

We create images that take the guess work out

$99 Customer Persona Profile

Writing your Customer Persona Profile is the first step in helping you find your tribe and build your community. If you need help to niche down, get in touch today.  For $99 + gst we’ll do a customer Persona interview and give you a fully researched profile that will help you consistently reach your tribe and grow your community.

Who and where are your ideal customers? Have you sat down, put pen to paper and created a customer profile? It matters more than you think.  You have a brand story to tell and you want consistently reach the right people, grow your community in a natural and genuine way. It's time to niche down and find them.

Who and where are your ideal customers? Have you sat down, put pen to paper and created a customer profile? It matters more than you think.

You have a brand story to tell and you want consistently reach the right people, grow your community in a natural and genuine way. It's time to niche down and find them.

If you're reading this and thinking that you've got no idea where to start, it's ok. We've all been there. The great news is that all of our clients go through a free Brand Discovery questionnaire. We learn how to best serve you but it also gets you thinking about who you are, what your branding says and what makes you different.

If you're reading this and thinking that you've got no idea where to start, it's ok. We've all been there. The great news is that all of our clients go through a free Brand Discovery questionnaire. We learn how to best serve you but it also gets you thinking about who you are, what your branding says and what makes you different.

WE'LL BRIDGE THE GAP FOR YOU.   You'll go from feeling lost and not knowing who to target your post to, to having:   Curated images  that take the guess work out   Visual marketing  strategy +  social media  plans that work   Instagram  planning + management - we can post for you   Websites  that look fab, are effective + super easy to use   Customer Clarity,  planning + strategy   Automated + managed  work loads, leads + a better customer journey

WE'LL BRIDGE THE GAP FOR YOU.

You'll go from feeling lost and not knowing who to target your post to, to having:

Curated images that take the guess work out

Visual marketing strategy + social media plans that work

Instagram planning + management - we can post for you

Websites that look fab, are effective + super easy to use

Customer Clarity, planning + strategy

Automated + managed work loads, leads + a better customer journey