Are hashtags working for you?
Are hashtags even worth using on Instagram even more?
Ahhh yeah they are!
When we had our online retail business and changed the way that we used hashtags, Instagram accounted for 40% of our total sales.
I legit saw a blog post this week from a really big and influential account suggesting hashtags don't matter anymore. They backed up their suggestion with their stats. Which they're right, are PANTS.
Why your stat's are pants.
Cause you're not doing it right! Come on. That bit isn't rocket science.
If you burn you're dinner in the oven, do you go around telling people that oven's aren't the way to cook dinner anymore? NO. You just have to learn how to use the tools in front of you.
So if you're engagement and reach, or the number of account's seeing your posts outside your followers is on the downside - then adjust what you're doing. Like NOW!
What does our data say?
Instagram doesn't tell us the exact formula for working out their algorithm. It's their business. Their bread and butter so to speak, so they can't really tell the world how to beat them at their own game. That would be silly. It's not mean. It's not to trip you up. It's not cause they're sitting behind their desks like Mr Burn's waiting for your business to fall over (at least, I'm mostly sure about this part).
how you doin?
So - how is your hashtagging working out for you?
To tell, you can look at the insights on your accounts to see some basic inside metrics for each post.
How to see your post insights.
From your phone (not your desktop), open up a post.
At the bottom left of the image, in blue is a link - 'View Insights'
Open up that link and a white box appears with a few insights.
Just above it is a dash.
Swipe the dash with an upward motion.
Your insights for the post will appear.
what OUR INSIGHTS say.
The screen shots you see here, are from a last minute, off the cuff, unplanned post on a Friday!
Not the best time to post for my audience. You've all mostly checked out for the week by then!
But let's compare these insights to those of an account with over 15k followers who boldly suggest "hashtags aren't #worthit anymore" unless you have the time for them. We checked their hashtags and they are generic, a little descriptive and don't seem to be targeted.
We still reach nearly 20% of our total audience numbers. 20% of those that saw the post ARE NOT current followers of our account. The views from hashtags currently sits at 12.
HERE ARE OUR AVERAGES FROM THE LAST 9 POSTS:
- 17 views from hashtags
- 27% of accounts that saw our posts weren't following
- 55 likes per post
At the time of writing this, we have 270 followers and started posting once a day, one month ago.
To compare - they said their views average 5 for every 1000 feed impressions.
What does this mean?
It means that YES! The right hashtags ARE worth using on Instagram.
So DEFINITELY, if #InstagramIsOurJam we need to find the time to get hashtags right. Cause you're #worthit
Where you put them and how many exactly, NOBODY knows for sure.
The stats we see aren't nearly as dismal as we've read about. In fact, it's really quite EXCITING!!! to know a brand new account with some strategic hashtag use and content creation, can get some pretty good traction.
Don't you think?
Our other personal and clients accounts are looking pretty snazzy as well - oh yeah!
Definitely keep on using hashtags.
Definitely use the right ones.
And definitely start with knowing your audience so you can get it right.
What are your stat's looking like?
If you need some help, we'll get you started with a Customer Persona Profile. Just hola.
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